
We promote the understanding of newborns' needs
To support their healthy and proper physiological development

Child wellness as the foundation for happy growth

Discover the 7 Principles of Baby Wellness
I sette principi

Il suo benessere comincia molto prima della nascita

Il miglior nutrimento fin dall'inizio

La salute, il bene più prezioso

Lo sviluppo armonico del bambino

Scegliere e utilizzare correttamente i prodotti di prima infanzia
The 7 Principles of Baby Wellness
Their well-being begins long before birth
Their best nourishment right from the start
A good bedtime
Health, the most precious commodity
Loving care and attention
The harmonious development of the child
Choosing early childhood products correctly
Their well-being begins long before birth
Their best nourishment right from the start
A good bedtime
Day by day, the newborn grows, gains control over their body, gets stronger, builds their immune defenses, learns to manage emotions, recognizes the voices of loved ones, and begins to communicate with them. But how can they work so hard while spending two-thirds of the day asleep?
Sleep is crucial for activating physiological processes and mechanisms essential for the child’s harmonious growth and development of skills. Ensuring the right conditions for safe and restful sleep is therefore fundamental to promoting their well-being.
Health, the most precious commodity
From the very beginning of pregnancy, there’s only one constant thought: that the baby is well. The child’s present and future health is strongly influenced by lifestyle choices made before and during pregnancy, as well as throughout the early years of life.
This is why both mom and dad play a crucial role in laying a solid foundation for the health of the child today and the adult they will become tomorrow.
Loving care and attention
Taking care of a baby also means showering them with attention, cuddles, and hugs, and responding to their needs with awareness. A baby doesn’t have “tantrums” — only needs.
Through small but essential daily acts of love, parents can do a great deal to promote their child’s well-being.
The harmonious development of the child
By adopting behaviors and habits that support the child’s motor, emotional, and social development, mom and dad (and all caregivers) play a key role in ensuring their happy growth.
Choosing early childhood products correctly
A healthy lifestyle and a peaceful pregnancy, supported by a positive and nurturing social environment, are the foundation for giving the child the best possible start in life and greater chances for long-term well-being.